- Part advertising photographer, part editorial photographer, part artist, I am one of six members of the Pool Collective, a group comprising Australia's leading advertising photographers.I primarily focus on advertising portrait briefs, often those which require insight into life's characters or campaigns grounded in realistic treatment. This focus is derived from my exhibited and published personal works such as Breathe, Riverside and Skin on Wood.The latest printed publication "Blowup", a compilation of work from the Pool photographers, featured and was recognised at D & AD 2012 "photography for design". also received widespread acclaim, debuting as a solo exhibition at the Australian Centre for Photography before completing a national tour.I'm so passionate about personal work, I built a site Five and Nine, dedicated to it: "Nine to five I shoot ads. Between Five and Nine I develop ideas to shoot, exhibit and publish. See what keeps me awake at night."My clients admire my holistic, meticulous and crafted approach to a brief. I enjoy solving creative challenges.Advertising clients include AMP, Bonds, Bundaberg Rum, Coca Cola, Canon, Harley Davidson, Kellogg's, Macquarie Bank, and McDonald's
All works © Christopher Ireland 2012.